What happens when you are attempting to sell a business or product in a competitive market like Santiago, Chile? Your prospects will search online for competitors and try to find a better price or more reputable business. You need to take control of this and ensure that your website and site perception are the best. The first thing that people want to see is that you show up in Google when they search for related keyword phrases. You can do this through onsite and offsite SEO (search engine optimization). This is the process of creating a website that appears highly ranked in the search engine results.
The next thing is that youve got to monitor is your reputation in the social media platforms. When you interact with the public, make sure that you use a professional tone that always guides the contact trying your product/service. The goal is always to win friends and to influence people to convert them into being your customers or clients. You could risk making the matter worse for your company in Chile if you come across as disrespectful to the person making the comments. In this situation, there are only two logical possibilities: 1. The person has a real complaint; 2. The person has a vested interest in making your business look bad. Be formal, courteous and always close on the sale.
Effectively managing the reputation of your Chilean business gives you an edge online and in the real world. By being truthful, congruent and knowing how to communicate you are in a position to help your clients in Chile. The Chilean marketplace will eventually make you completely transparent if business is not properly conducted. If you find negative content about your brand online, you can contest it and even point it out on the social networks you manage and explain why it is wrong. If it is malicious or fraudulent then you can use the Google URL removal tool to have it de-indexed (this can be a timely process though). Unless it is truthful (then the URL removal tool doesnt apply) it could be a great way to generate brand loyalty and have your fans take the lead in the online crusade to protect your Chile brand.
While you would like to control everything in your business, you just wont be able to so youre going to have to be reactive about positive comments and proactive about ways to leverage negative attacks. All press is good press goes the old PR saying. Your customers have the last say collectively, and that is why business reputation management is such a huge thing when it comes to handling your business affairs. It's time to get real about some business reputation management.
Brand management in Chile and a competent Agencia SEO are intimately intertwined. If someone attacks your brand but you know how to do SEO or have a good Chile SEO consultant then, you can bury the negative feedback and/or place the positive aspects of your business along side the negative reviews and hope for a positive outcome. The biggest factor that major businesses in Chile are overlooking is the power of internet marketing because nearly everyone in Chile has used a mobile phone to look up a business or solve a problem. If your business does not come up in the search engine results then youre missing out on a growing marketplace. Fortunately, SEO is not very competitive in Chile because most sites are poorly constructed with little awareness as to what is needed to be positioned in Google and Bing. This creates a tremendous opportunity for SEO experts and brand managers.
