Just about everyone we know has a Smartphone or a tablet. Not only do they have these mobile devices but they typically have them next to them 24/7. We are living in an age where everyone is connected to the Internet and each other all day long and even while we sleep. There are many people who see this as a bad thing and they make a few good points, but as marketers, we all see this as a positive thing. We see this as a positive thing because we know that if people spend so much time on and around their digital devices that we can contact them anytime we want.
Our pet name for mobile marketing is "anytime marketing" and we call it this because with mobile devices and how people always have a phone or tablet near them, we know that we can send our marketing information to them anytime that we want. We know that we can send them an SMS at the right time and get a response from them. We know that we can spread our message to the world to thousands of people in a matter of seconds.
Unlike emails, almost everyone checks their texts messages when the alert sounds. Your marketing SMS Messages will be seen and opened at a rate that makes email marketing look like a joke. Open and view rates are what it is all about, not just sending out tons of messages. You want to make an impact, an impression and that means that people actually have to see what you are sending them. SMS Messages get viewed and they are hard to ignore. Think about how SMS Messages immediately show up on your phone and how you instantly read a bit of it when they appear. That is a marketers dreamland.
With SMS marketing you need the right software to be able to send them quickly. Having the right software will make or break your marketing efforts. You need software that will quickly create a list of contacts, a quick way to form your content and a quick way to send these messages to as many people as possible. Without the right software solution you will not be successful with sending SMS online for marketing purposes. To do this right, focus on getting the software that will make it easy to do and to send all your messages.
As you can see, SMS marketing is one of the best ways of marketing your products and your services. SMS marketing works so well because of how people rely on their phones and their tablets and because they always have them on their person or near them. This gives marketers access to people 24 hours a day and this means that you can marketing to them whenever you want to. SMS works better than most other forms of marketing because people view their SMS Messages more so than any other form of communication and it is more personal than any other form of marketing.