If you have been trying to drive traffic to your website or blog but have not had much success, you might not have utilized the complete potential of SEO. Marketers have been keeping a close eye on the latest SEO trends in 2016 in order to capture the bulk of the paid or organic traffic from the search engines and rank better on the result pages. With that in mind, here are some of the most popular strategies that you must apply in order to improve the SEO of your website and attract loads of traffic.
Use Social Content:
Social media has grown exponentially and successful marketers are ones who have left no stone unturned in making use of this channel to drive traffic to their websites. Content sharing on social media sites leads to a large chunk of traffic and also increases the credibility of your site, which in turns helps your page ranking. So if you havent started sharing links to content on social networking sites yet, it is high time to do so.
Optimize Mobile Platform:
Mobile devices have reported tremendous growth when it comes to searches as well as users in 2016. All major brands and organizations have tweaked their digital and SEO strategies in order to cement their position in an extremely competitive market. Mobile optimization is well on its course on becoming a norm rather than a luxury. Just to make you a bit more proactive, data shows that 70% of searches made on a mobile lead to an action within an hour.
Videos Continue To Be Supreme:
Any website that has video content and is updated regularly manages to rank higher than ones who do not. Videos seem to have a much higher click through rate when compared to static text content. This is precisely why a lot of internet marketers have shifted towards generating video content as it automatically helps them attract more traffic to their site. Thus an SEO strategy that incorporates videos will definitely go a long way in increasing the number of visitors to your site. Voice Search:
A relatively new trend that is garnering a lot of traction, voice search is definitely growing in prominence simply because of the convenience it offers. Thus, it is of paramount importance that you use content that is easily searchable on voice search by using long keywords as people tend to speak more when compared to typing a query for it. So choose your keywords wisely.
Make Use of Local SEO:
In order to tackle Googles Pigeon update, marketers have now started using location specific keywords in order to target their audience in an efficient manner. Try to provide all relevant information that the local audience might be looking for which will help search engines track you better. Develop an SEO strategy that involves listing information cleverly in local pages as it will increase consumer engagement as well as your page rank on Google.
To sum it all up, you need to be producing quality content on a regular basis which can be shared on social media networks and also have relevant videos in order to show up on the first page of the search results. Mobile optimization, voice search and local SEO are the hot trends in the business today and if you manage to incorporate these into your system, you can be rest assured that there will be plenty of traffic knocking at your doorstep.